Brand guidelines or a style guide helps ensure your brand is communicated consistently across all visual elements. They detail official logo usage, typography and colour palette, as well as a mission statement and tone of voice. With guidelines to adhere to, a brand can develop and distort over time which can damage value and reputation.
Even the guidelines themselves must use the brand's identity to guarantee designers, writers, and anyone else using the logo for example, to create reliable marketing materials.
At Croft Design, we have a long history of creatively working within brand guidelines, and extensive knowledge of brand maintenance and styles.
